There’s a lot of rumbling when it comes to building your brand in the entrepreneurial space. You have to pay attention to branding no matter where you’re located. Whether it be online or offline.
In short, branding matters.
Look at McDonald’s for instance. Would you go to any other burger place and expect to order a BigMac from them? No. You’d find a building that has branding guiding you to McDonald’s. Same goes for any other business online.
The first thing you look for is a name of the business. Perhaps they have a website by that very name?!
Brand Building on Social Media
Social media can be a big and scary marketing monster if you let it, but I have news for you.
Your presence should be built on one outlet at at time until you are at 1000 fans that continuously engage with you on that ONE PLATFORM.
So if it’s Facebook, you only focus on Facebook. Nothing else.
Of course, you’ll go start your profile on each social media outlet so that you have your name reserved. Brand it and let the people come as they casually do but without any posts or engagement.
In fact, I’d suggest pointing them to your main social media outlet until you reach your goal of 1000 fans on your primary social outlet.
Something that I totally agree with when it comes to social media is what they said over at SproutSocial. Since they are a social media company and they are well established, they should be trusted when they give you wisdom from their blog.
Building Your Branding Mindset
It’s common to be faced with fear of:
- “Will I make it?”
- “Can I make my brand appealing?”
- “Who am I really?
Working for yourself is a whole new outlook. You’re instantly rushed into the dilemma of how to get your business off the ground.
If you are not marketing your business, you will have a tough go at making any money. To combat the odds, you’ll need to start creating things of your own. Products that actually help the marketplace. Products that actually brand your business.
The first move should be to
People want to know from just looking at graphics and logo who the business is. Just like driving down the road and knowing what you’ll get from a burger place with branding like the following:
How Are Your Logo’s Affecting The M
Colors mean a bunch of things and then there’s the factor of which colors get the most attention.
Look at the logo’s above and tell me which color(s) seems to be prevalent in each of the logo’s.
If you answered, red and yellow. You win!
Notice that burger king throws in a blue color. A color of royalty. Makes perfect sense when you factor in their name.
The yellow color always draws attention and the red means in most countries that you have to stop. Or in their case, stop in and eat.
One of my favorite go to places to search out branding is a place called Pinterest. There you’ll find the meanings of colors, different color
Where To Start Building Your Brand
Create a branding board similar to what my friend, Shannon Levenia has posted below on her
The amount of struggle doesn’t have to take long though. Which is why you can
One mistake people often make is after they create a plan, a couple of weeks later they think it’s not working because they’re not seeing magnificent results. So they try to move on to something else.
Stick to your branding plan for at least a few months. If you don’t like what you created after seeing how the marketplace reacts to your brand then make small changes towards what you are looking to accomplish. Keep in mind that your brand needs to resonate with your niche.
Remeber that things take time. Just like an egg needs time to hatch, building your brand needs time to hatch too.
Remember while you are creating your visual branding, you are also continually creating your personality brand as well. So be very alert as to how you present yourself on social media and in public. If you have an online follower spot you out and about, they already have a perception of you. Most do not need to worry about this because just being yourself will fulfill that perception.
While it’s rare, the negative can take over. If you remember recently, Logan Paul incident that had all of the
I know how tough it can be to start a brand. You don’t really have an idea as to what or where to start. Join my team and I’ll help you brand your business online and get you started making money.
REMEMBER: Stay focused on building your brand and you will have a much stronger business because of your focus!
What Fonts Should I Use?
I’m glad someone asked this question. 🙂 It’s one that I know is being asked around the internet and yet it never really gets answered 100%. This is due to the mere variety that we all have in our businesses.
I would like to point you to a resource that I found very useful when creating a brand with fonts. Most business professionals that have online income, use a resource called PicMonkey or Canva.
Currently, there is nothing that you can find on PicMonkey to guide you in your font branding. However, if you go to Canva, you’ll find a blog post and several different options to use. All of these options are provided with insights as to when to use them and what type of brand would usually grab on to these fonts.
What I like about PicMonkey is that it has more of the features that photoshop has at a fraction of the cost. For instance, if you’re looking to do a drop shadow on text, you can do that function through the tools provided. In canva, you simply have to do a copy and then change the color to the right drop shadow color then move the shadow around to your liking. That’s a lot to do for a drop shadow.
Wrapping Up Your Brand Building
As you can see, if you haven’t created a brand you will need to take a weekend and really hone this in and build your brand. It’s not enough to have a logo, fonts and a catch phrase.
Your brand needs to resonate with your customers. Because it’s not about your business but your customers. They are the heroes
After you have finished up building your brand, the next step to getting your business off the ground is to get traffic.
Traffic is the keystone to having any sort of profit in business. Offline or online.