Do you have a Facebook Fan Page. Have you had any success with this form of doing business?
You’ve probably heard of the biggest change that has happened to the Facebook Fan Page community recently. It’s kind of a big thing but is it enough to sway people from Facebook to other social media outlets such as Google Plus, Instagram, Twitter, Pinterest, YouTube?
In short, I can tell you that there are lots of trains going around spouting off thoughts here and there (like that… 🙂 )
So here’s my thought on the subject of creating a new fan page in the beginning stages of your business and why you may or may not need one.
A Facebook Fan Page Can Be A Time Suck
It’s true, you either know how to give valuable content to people for FREE or you don’t. Those that do not want to give their audience information on how to solve their problems or value based posts are not going to have the following they so desire.
After all, if you have a fan page, and you’re reading this post, you’re probably looking to monetize your fan page and/or your blog.
So, if you view giving free information away as a time suck your finances will be a time suck as well. The key to a successful Facebook page is to be passionate about the content that you are teaching. If you THINK you are passionate, try this question to really know how passionate you are:
Would you do what you’re doing now for your followers knowing you’d never get paid?
If the answer is YES! then you are on the right track and it won’t matter what platform you are working on. You’ll succeed!
The next step is to go out and provide massive value for your followers on your Facebook fan page. Start building courses and scale up!
How To Start A Fan Page The Right Way
When starting a Facebook fan page, the best suggestions to get done before going public is to do the following items:
- Get your header image ready. You can have a call to action placed on this if you would like to capture leads from this space on your fan page.
- Select a good image of yourself to place as your profile image. You should focus on a detailed photo of your face, not wearing any sunglasses, show your teeth, and keep your eyes wide open. This will convey trust to the reader.
- Have 10 posts ready to go and posted that is aligned with the purpose of your content. This should also match with the niche you are helping out or marketing to on your Facebook page.
- Have a mixture of posts from the text, to photo, to videos. This will help the reader in getting to know you better.
Once you have completed the above tasks, you are now free to start advertising your fan page to the community and inviting them to “LIKE” your page so that they can start getting updates in their news feed.
Setting Up Your Fan Page
To get the things done that I mentioned above, you’re going to need some tools to complete them. Now I know that most people are not Photoshop geniuses but even if you are, you probably use tools based on their ease rather than how capable the tool is. That being said, I also weigh out both of those scenarios – just so that we are clear about the decision-making process on what tools to use.
For those that do not have the option of Photoshop, here are a couple tools that I use on a regular basis to do things like cover photos on your social media profiles.
Canva For Non-Photoshop Users
This is a tool that is a must-have for any marketing business. The cost to you is free if you use their images that do not cost money or your own images imported to your Canva profile. If you’d like a little more in the way of unique and pleasing photos, you’ll be paying $1 for each element you choose – and they clearly mark these items before you choose them.
The beauty of this site is you get to see what things look like before you have to pay. You are charged when you decided to download your image, and even then they will alert you that you will need to pay for your items. The way you pay is either by paying in bulk and deducting from that balance or you can pay for each item when you need it. Pretty convenient in my book!
PicMonkey – More Options
PicMonkey is a site that allows you to do more editing of your photos but you also have the ability to make collages and Memes for your sites, social, business, or personal. As you can see in the graphic, they offer a free account with limited functionality that is actually more than most will need. The “Royale” account which is a paid account gives you everything under the sun that they offer for about $2-$3 per month.
“The best tool is the tool that you can use”
So that quote is right on in most anything you do – even applied to photography. I learned that you have to have access to a tool to use it. A camera, a photo editing suite, an online editing tool. You name it, you have to have access to these tools in order to make them useful to you.
PicMonkey is one of those tools that I will use when I want something edited quickly and I have a connection to the internet. The biggest reason you would use this is to create collages. I’ve also seen others use it to touch up photos and even some design is possible with this website.
If you’re going to use a site like Canva and you know you’ll spend more than $36 per year – PicMonkey Royale is the account to have going forward. It does most everything that Canva does only with other options that Canva does not offer.
Spark by Adobe
One of the other places that I have been making images and loving it is a place called spark. This platform is created by a company that already has their hands in much of the photograph image editing arena.
If you guessed Adobe you’d be correct. In fact, since using spark over a year ago I have not returned to canva or picmonkey. However, those are definitely great tools to use as well.
Once you get your photos all set on your Facebook fan page, you’ll be on your way to creating your first 10 posts.
Want more in-depth instruction on how to become more successful with your online business? Then get training on how to do social media on all platforms as well as how to do better-converting advertising and where to put your ads to get more leads and sales.
For more information on how to market with Facebook, follow me at my Marketing Facebook page