I have been very anti-Pinterest up until about January of 2018. I never saw a really good reason for engaging on this social network. But, here are some must-know facts about using Pinterest for blogging. Now, if you’re a Pinterest guru or someone that used Pinterest all the time, this should be pretty obvious to you.
Pinterest is, from what I’ve read and observed, a huge source of traffic. But not all traffic is equal. You want to have targeted traffic.
In order to have targeted traffic, you’ll need to do some research and know who your niche is that you’re serving. This will give you a solid base to start using Pinterest for blogging.
Having done some research on this topic of getting traffic to your blog over the months of November 2017 – January 2018. I found that there are plenty of places to get traffic.
- Social Media (free)
- Google Plus
- Solo Ads
- Media Buys
…and the list goes on!
The Bottom Line Is Traffic
What I believe the struggle is when it comes to getting FREE traffic is the learning curve is rather large when starting a blog. There are a few different things that you as the blogging professional need to learn in a quick manner.
- Graphic Design
- Creating engaging pins for Pinterest which drive traffic to your blog
- Engagement with your followers on social media
- You need to have followers that will click on your links and buy.
- This type of engagement is all built on trust. I’ve seen so many people frustrated with getting the engagement they want but come up empty-handed.
- Advertising your blog posts.
- Typically called promoting blog posts.
- I use Hootsuite Pro to do all this in an automated fashion
Pinterest For Blogging Tips
Typically, there are months that are high in traffic for those in the northern hemisphere. It’s all about where people are located during these time frames. Those in the southern hemisphere are either outdoors in the sun or inside due to rain and wind. If you’re in the northern hemisphere, you know that during this time we are typically inside braving the winter weather.
This has typically influenced when people are on a computer. However, since Pinterest is also a mobile app, the weather isn’t so much of a factor of when people are on the internet and using the Pinterest Application.
So, Pinterest Traffic is garnered by a few different methods.
- Directly from the board where the pin is located.
- This will give you the option to visit the website that posted the pin.
- From a different Pinterest user that shared the pin on his/her board(s) because it was a quality pin that deserved to be re-pinned.
You can see from those 2 methods, how it can spiral throughout Pinterest and then you’ll start to see traffic from efforts you did yesterday, last week, month and even last year.
What’s The Best Strategy To Use With Pinterest Board Pinning?
As I entered into the Pinterest world, I began to read blog posts about how to pin and gain more readership on my blog. It felt like a huge task to learn but I did my research when I could and also took action on what I did know at the time until I learned something new.
Something I learned at the beginning of my entrepreneurial ventures is that knowledge without action is useless.
So here’s one thing that seems to be a pattern in my research so far.
- Using a system to do the posting for you at specific times is a must.
- I like to use a couple of these automation systems.
- Tailwind – this app will give you access tribes. I like this app because of how it does scheduling for pins. You’ll want to schedule pins from other boards as well as yours. This shows your leadership and provides a sense that you’re looking out for your followers best interests.
- Board Booster – I use Board boosted to do a few other tasks with automation. Being a techie, I love automation but realize the power of personal engagement.
- Cycling pins by removing them and then reposting. There are options to tell which pins can be removed based on how many shares, or how popular the pin is on Pinterest.
- Campaigns, Looping, Scheduler, Tribes. These are the options you have when you’re a paying customer. I believe you get a trial using the scheduler.
- Maintenance is going to include:
- Pin Doctor will test any of your boards for things like missing links, to broken links and even suspicious websites.
- Pin Mover does exactly what it says it does. Moves pins from one board to another.
- Group Manager – Group Manager is a tool for owners of Collaborative Boards. It monitors all pins added by your contributors and identifies your best contributors as well as any contributors that don’t follow the rules of your group board.
- I like to use a couple of these automation systems.
- Posting manually has been a huge lift to traffic for some blogs.
- I have not done much in the manual posting but some blogs I follow have seen a huge jump in traffic using this method. Carly from MommyOnPurpose.com has done very well by posting manually.
One of the biggest lessons that I learned when I started getting deeper into Pinterest was the importance of having a list of groups that you are a part of. This will allow you to spread your blog pins around the Pinterest community.
I started out by going to Tailwind and did what I thought was the easy step on the right foot. But there’s more than just one step to Tailwind. It’s all about getting aligned to a few groups on the Tailwind platform and then also adding yourself to a bunch of groups that you find on the Pinterest site itself. Don’t worry, they will all import to Tailwind or BoardBooster.