Video Marketing Tips and Tricks For the Beginner to the Experienced.
Video marketing can be very intimidating. There are so many different things that you need to know. However, it’s a necessity if you want to be successful.
So if you’re in a marketing business of some sort, you may want to start making videos. What the pros tell you is that if you are in the least bit fearful of making a video, you should pull out your phone and pretend you are making the video, even if you don’t post them. Starting somewhere is exactly where the person(s) you follow started.
Heck! I started doing videos and found them very intimidating because the camera was not a person that could respond back to what I was saying. So, what I did was to jump on in to the video by putting myself directly in front of my camera or phone. In my mind, it didn’t matter the quality in the beginning. It was that I was taking a step each and every day to become better than the day before.
So if you’re in business and afraid of what people will think, or whatever reason you put in your head to excuse you from doing videos, know you’re not alone. You’re goal is to make marketing videos which is just another way to say you are providing value to your customers.
What is Considered “Value”?
Value is anything from showing your lifestyle off to solving a problem which you may have the answer, to writing out your feelings so that others can see them – and feel validated.
I, and many others tend to focus on the solving problems for people – because there’s one truth that we all want living on this planet.
Ok…well maybe there’s more truths to list…
- There is a wrong and a right answer, and if you have the right answer you will get more attention in your video marketing.
- There is no such thing as over saturated topics to do a video on. Have you noticed that some of the videos you watch are not done the way you would have done them? Put your own spin on the topic with your personality.
In the short video at the beginning of the post are some more ideas to practice in your video marketing. From those that are frightened of the very thought of a camera and being on camera should start by doing videos for yourself.
You can do as short or as long of a video you like. The key is to be able to watch your video and accept what you see. Some of you that are perfectionists will have more problems with this than most. This isn’t a bad thing though. You probably jump in and make all the mistakes faster than those with the perfectionist bent.
The Biggest tip I can give to you right now is start now, take a deep breath and enjoy the ride. Last point here is to post them to your Facebook, YouTube, and other social media sites. Even if you are just asking for people opinions on your efforts.
Do Not Delete Your Videos In The Beginning.
When you jump in with abandon, you’ll start to notice your immediate improvement and you will get more results this way. The key here is to never delete your videos in the beginning – nor when you are advanced.
You will get views on your videos and if you delete them, that will take away some of your channel juice.
You’ll thank me later! 🙂
Test, Test, Test!
When you have a “great idea” in marketing, the best rule of thumb is to try it. You never know if it will be a hit.
Most of all, don’t do things half-way. It’s all about the energy you put off. People may not be physically with you. But, they can sense your energy no matter where you are located. Video or in person is tough to trick people into thinking you are not nervous or hesitant.
Here’s a list of traits that you may want to consider when doing your video marketing.
- State your keywords in your video. This is especially if you are using YouTube as they make a script of what you are saying. So, to do this well, treat it like SEO for video.
- Place little bits of attention-getting stories.
- If your goal is to have videos done efficiently, use your cell phone and upload directly to any video hosting site. Otherwise, if you have time, edit your video and make it look professionally done.
- Use a place that is busy in the background. Our minds are very busy and can “soak” in information faster than you can speak it.
Those tips should help you get started in your video marketing and improve your subscription base, both on your blog and your video social profiles.
How To Hone Your Video Marketing Skills
Now that you have some great tips to practice in your video marketing, dig in and get even more strategies. Use of these proven strategies and subliminal tips that will improve your sales. They will also create a business model that all your friends and family will be begging you to know.
Lastly, remember that you are starting a business that will leave that legacy for your children. Also, YouTube has proven to be very lucrative in ads, and getting more customers. Take your passion and grow it!