There are lots of tasks to do when you are doing email marketing. None of them more important than doing email list cleaning. Removing inactive email addresses that never open your emails is key to cleaning out your list. So, here’s your quick and simple instruction guide on Cleaning your email list with GetResponse
For those that want to read through on the subject, here’s your quick guide to email pruning for GetResponse
The first step is to login to your GetResponse account and then head over to the top of the screen and click “Contacts” –> “Search Contacts”
From there you should have a screen that looks similar to the one below.
Now, the next step is to start searching for the contacts that have not opened any of your emails. This is done by doing a search on your campaigns (example below)
The only change from the above photo for you is to change the time period. I recommend you change it to 30 or 60 days (1 month / 2 months) that way you have a fresh list at all times.
When you’ve got your contacts who are not opening your emails all you do then is click the blue button that says “Show Contacts”.
This will take you to a new screen where you can edit those contacts. (see below)
Select the “Choose all” box at the top, then scroll to the bottom and select “action”, then “Move to Campaign” or Remove from Account / Remove from Campaign.
That is all that it takes to do this manually every 30 days to 60 days. Some marketers will say to do this twice a year. However, if You are looking to optimize your list for buyers only – get those tire kickers off your list. This will make room for those that are actually interested in your product or service. Watch the video on how to do an email list cleaning. You’ll want to rinse and repeat this process until GetResponse has an automated way to do this just like the more expensive services have such as Drip.
More than likely you found this post because you have a subscription with GetResponse or you are looking for an autoresponder to use in your business. There are a few of them to use and currently I’m using GetResponse and have been using it for almost 5 years. There are others you can use such as Aweber, MailChimp, Drip, Infusionsoft, and many others. Those are the ones that just came to mind.
IF you are using Aweber or GetResponse, be mindful of the emails you send out. If you are sending out the same version of every other marketer in your company, you should be shuttering and wondering what to do next. This post will give you more information on what GetResponse (and most other autoresponders) will do for you and how to play inside of their rules to get the most out of their service.
Both GetResponse and Aweber are probably the most popular autoresponders out in the marketplace. So the only precaution that I think you need to be aware of is that due to its popularity. You’ll need to be extra careful about spamming. That means you need to be providing value based content in your emails. Also, there’s some great tips and strategies that i share with my team to help you get better deliverability.
So, if you’re not cleaning your list (segmenting), you’re doing yourself a disservice and ruining your sending reputation. Email List Cleaning With GetResponse is imperative. In fact, list cleaning is imperative in any Autoresponder service. People just don’t open your emails all the time.
So as we are still not living in a perfect world. We can prepare for those that just are not interested in your content. Even though it’s the best on the planet. :0
To do this, you’ll need to create a workflow that will get run every day, week, or month. It all depends on your marketing. However, you should be cleaning out emails that do not interact with you for 60 days.
I have since switched over to a new Autoresponder called Drip. They designed their service to fill in the gaps that were not there in other services. I love that I can get automation, access to all the feature rich service. You can get started for FREE until you go over 100 contacts. After you reach that level, it’s just $49/month or you can get a discount by paying yearly.
I moved over to Drip because I was in that group of IP addresses that were not deliverable. GetResponse will not confirm or deny if you’re in that group because they want to keep you on a subscription. Don’t get me wrong, GetResponse is a great service, and I know many of my mentors that still use GetResponse to pull in huge incomes via email.
It’s absolutely important to do email list cleaning with GetResponse.
In a perfect world, your emails would get read all the time, and you’d be providing riveting information all the time as well. That’s just not the case.
Hope this helps you get better conversions and sales ultimately.