While I was doing my studies in my marketing. You know… reading, listening to audio, etcetera. There I sat watching a video and wouldn’t you know, this blog I’m writing is literally coming directly from the inspiration of someone very famous in the marketing world. Now it’s my turn to put the 5 essential elements of a successful business.
Before we dig in, let’s get to the crux as to why you’re on this blog post. You’re looking for a way to solidify your home business so that your business will move from being a money pit to a money magnet. Let’s take your business (and you do have one, right?) and see what you’re doing right and what you’re doing wrong.
There are 5 essential elements of a successful business. We know that because that’s what we are about to tackle and find out why only 5 and not 4 or 6.
Now, let’s make a decision as to the nature of your business. That decision being true is that your business is not a scam or that the owners of that business are upfront individuals. Ready to tackle any criticism if necessary.
There might be a few other key things that need to be agreed upon but those are the big ones.
Now, let’s dig in…
The First Element Of A Successful Business
It doesn’t matter where your business is located in the world.
In order for you to get any sales, you need traffic running through your store. This is how you go about telling everyone about your new business. If for instance, you started a new store up on Broadway.
The dreams start in with the thinking that you’re going to not only help out but you have vivid dreams of what sort of vacation you’ll be embarking upon in the very near future. Yet, these very people forget that there are basics in building any sort of business.
So do your due diligence and find a business that will not be tough to get traffic offline or online.
2. Make Your Customers Informed Of Your Business
It’s said that if you have no awareness of what you’re doing, there will be nothing to harvest.
When you’re taking your business to new levels. In this case, from ground zero. You need to let the people who you know close around you know that you have a business. This is how you start. Yet there are so many that literally run away or retreat from this very thing.
Your family and friends are there to support you, right?
Well, if that’s true then tell them about your business and your reason for doing business, that coincides with your business successes to come.
After you have declared your business to be in business, you have the opportunity to delve into advertising.
Now, this can be long and treacherous or short and costly. There is no way to advertising your business.
After you have chosen your path, and most choose both the paid and free methods. You’ll start to gather interest in your product.
Why Blogging For Business Works
One way that I promote is to start a blog. This is an excellent way to start showing your character, as well as a “free” way to promote whatever you want to promote. I placed the quotes around the word free because as you may have guessed, nothing is free. The cost of blogging is an upfront cost and then it is your time. However, it’s not the thousands upon thousands that most businesses require to get started.
Upon going all into what your business is about. Most of the time you’ll see entrepreneurs go half in and fail sooner or later. That decision can cost you in the long run, but the decision that you want here is the customer’s decision to say yes, I want your product or I want to join your team.
It’s all because you started to inform your customers how your business works and then you show them the value of your business. This is where the customer desires what you have. Taking action is what the customer will do and that’s what you want. A sale of your product so that you make a profit.Profit is much better to have than wages. Think about that for a moment Click To Tweet
3. Filter Your Customer Database
I’ve brought you through the stages of getting your customer to like, know and trust you. But now what do you do when your customer is on your list, opening your emails consistently, but not buying your products. This is where you need an email marketing solution that will filter customers automatically for you.
4. Follow Up With The Most Interested Customers
Having an email marketing system that will make your life much less tedious is the goal of all marketing entrepreneurs. That’s where a CRM (Customer Relation Manager) comes into play. Now different systems have the ability to plug into native CRM’s and others still have this built-in and offer a one-stop shop.
The marketing solution for a company such as GetResponse is to offer you tiered products. You’ll get the basic offerings of marketing automation at the entry-level. However, if you want to get more granular results with your email marketing you can upgrade to their CRM and more advanced automation.
This approach of business isn’t just how it’s done in a few companies either. There are very successful companies that employ these marketing tactics. Places like Apple, McDonald’s, Amazon, Dell, and many others.
Have you ever noticed that these very companies all ask for your email address? There’s a reason for this…
They want to build a relationship with you through email. Perhaps there’s a possibility that you’ll win a new MacBook Pro with Apple or a year’s worth of food from McDonald’s. Better yet, Amazon offering the unlimited membership for a year to you. This is to get you to start looking at what products they have to buy.
Because we all LOVE TO BUY THINGS, RIGHT!!
What is Top Tier
Top Tier is a method of Selling high ticket items to customers that need a particular set of skills, tools, or products. These will come on the back-end of the relationship for the most part. This is true even for a company like Ferrari. They usually get people to come into their showroom and see the beauty of a Ferrari. The customer leaves with a flyer, which is posted on a wall somewhere until that day when they are able to go buy said Ferrari.
The next step of a top-tier solution is to offer maximizers. Of course, you bought the top of the line product, but did you know you can also have this upgraded stereo, or perhaps you want better tires with that Ferrari 812.
A perfect example of this is the system I use currently. It’s a done-for-you-system and all you need to do is complete step 1 and the rest of this is automated for you.
This is where most fail and end up doing what they don’t love doing. If you’ve been in this category, don’t worry. I think at one point or another we have all been there.
Perhaps it’s just something you’re not passionate about?
Maybe you just haven’t found what you would do anyway if money was not a factor.In all things you do, be passionate about it. If not, find that passion and pursue it with all your might - Jon McCaw Click To Tweet
Lastly, if you’re just starting out, don’t make yourself go out and do a video each day (although learning by immersion is great). Start out small if you need to.
For instance, if you’re working a full-time job and are a single mom or dad. Deliver one blog and/or vlog a week. That will give you plenty of content that will attract the right audience.
The youtube factor has been stated by many vloggers and YouTube as well. Doing one video a week is the apex of video delivery. Any more videos per week and you could be hurting the performance of your first video of that week. For more on this strategy, visit one of my favorite YouTubers, Amy Landino on her site called savvysexysocial.com
If you’re really into making a presence on YouTube, then get her book, Vlog Like A Boss