Today social media has become a way of life. It’s so spread out. Honestly, if you wanted to spread your brand all over social media you would need to hire out this one job to several assistants. So, today we are going to go through the options you have when you’re looking to automate social media posts.
With more and more tools to help you get your message spread to several sites, I found a few of them that I believe are top-notch
Tools That Automate Social Media Posts
HootSuite is on of the most popular tools that will automate your posts and also help you find posts to share with your crowd based on keywords you select.
The tool itself is free for a limited amount of accounts. This only means that you can connect around 3 social media accounts to your HootSuite account and then be able to post to those 3 accounts simultaneously if you so desired.
There is a pro version and also an enterprise edition which most will only want to upgrade to the Pro version if you have more than three accounts you would like to post to.
If you have a few twitter accounts or even just one, you would be saving yourself a lot of time posting to your twitter account on a regular, scheduled basis if you used their mass importer option.
This allows you to have a spreadsheet of information ready set up in a specific format, then just upload the spreadsheet to HootSuite and it does the rest of the importing.
Sniply is a tool that I love using for different reasons. First, it’s a way that I am able to pull traffic off of Facebook (something Facebook does not like) so that I am able to get my customer’s attention.
Sniply, to me, is also free advertising on any site that I want to advertise on. Say that you found a great article on business or marketing or even a sports article. Can you imagine how much that would cost on a nationally well-known website? Hundreds or perhaps even thousands depending on your method of advertisements.
Now all you need is Sniply to import your link, banner, or declaration on that page.
Buffer is one of those automation tools that are there for the common user. The common user has a couple of social sites (Twitter, Facebook, etc) that they would like to post to. And the idea is to stay away from logging in to each account and post in a native format.
The functionality of Buffer is paired down to the ability to schedule your posts and they also have suggestions that you can add to your schedule. This is really handy if you’re in a pinch for content while you get more of your content ready. I also like to share others content as well in my twitter feed so that I’m showing it’s not all about me.
If you learn to spread the wealth around, you know it will come back to you eventually.
If you like Analytics, you can view them on your profile and see which posts are doing better than others. To see this information you will need to upgrade to the ‘awesome’ plan at either $10/mo or $102/yr.
At this point, you can then re-market those links with different descriptions. Test them out to see how many clicks you get with different intros.TEST TEST TEST! That's the motto of a good marketer. Click To Tweet
If you use Sniply, there is a plugin to use buffer which is one way that I use buffer currently. There are more limitations on the Buffer application. This is because all it really was meant to do was to schedule posts for a few accounts.
One of those limitations is that you are not allowed to have more than 200 posts scheduled at any given time. Now, if you’re in marketing and you have accounts that need to be scheduled with lots of activity, you may want to stay away from Buffer.
However, if you’re just starting out and need to stay on a budget, you can use their FREE version or pay for the yearly subscription which is currently at $102/yr
I’d like to introduce to you the tool I use mostly for Twitter engagement. It’s a tool that does one thing very well. And others (like analytics) in a way that will help you with your posts (like most other tools have).
The kicker on this tool is that the posts that you put out there can be saved into a database which is categorized into subjects that you choose. Examples such as picture posts, #Throwback Thursday, quotes, etc.
The tool will then allow you to schedule different times to post these types of posts. Then, assign them to all or selected accounts you have connected to Edgar.
I currently have a twitter feed that will go out about 30 days – Then it REPEATS!!
Gone are the days of tweets that can only be used one time. Your efforts are more likely to be seen by more users when they are repeated differently and at different times. For those that want to know what the Twitter policy is on this type of information, here it is
Through searching this out, it looks like after a period of 24 hours, you are able to repeat the same text. However, you are allowed to post the same link over and over all day long.
However, there is one downfall to using Edgar. You can read about it here
I’ve shared some pretty cool stuff with you regarding ways to automate social media posts. Some of your customers don’t like automated messages because they feel it’s impersonal. However, if you use the correct tools, your social media “customers” will not know you used automation.
Share this post and let others know what benefits you receive while using tools which automate social media posts.