Blogging in itself has so many benefits it would take much too long to list them all.
For home businesses, it builds up the respect and authority. This is a quick way to gain the notoriety that you as an entrepreneur desires.
So the benefits of blogging for home business ensures that you’ll always have content to promote on the internet (after you’ve done at least 10 posts, and you’ll see higher rankings in search engines.) This all assumes that you’re providing epic blog posts of at least 1000 words.
The short blog posts value has diminished due to the mere number of them on the interwebs.
If you already have an existing website, you’ll want to add a blogging section to your website. But that’s just the tip of the iceberg of the many ways that blogging can help your home business.
Here’s a list of the 5 benefits of blogging for your home business:
1. Blogging Brings Out Your True Marketing Voice
If you already have (or have had) a business website, think back to the first time you wrote content for the site. Not for a blog, but for the static pages on your website, such as your homepage or the “About me” page.
It was probably awkward to write and if you think about it, it probably wasn’t written in the way you would speak if you shared with someone what your home business is all about.
One of the 5 benefits of blogging for home business is that blogging actually corrects this awkwardness of not having a voice that tells more about you.
It’s because when you’re writing blog posts, you’re being more natural or more yourself. When you’re blogging it’s easy to “talk” to your customers (and potential customers) as if they were right there with you.
This kind of communicative voice is something you should maintain when blogging.
To put it another way: People don’t like to read marketing copy. They like to feel like they’re listening to someone talk to them in a natural voice.
2. It’s All About the Customer!
Another one of the 5 benefits of blogging for home business is that the blog turns the focus of the blog away from you and to the customer.
Your blog is the place where you can provide value to the customer by answering whatever questions or problems they might have; discussing their issues, and just helping them to understand the value in doing business with you.
Buy turning the focus away from you and to your customers, you will naturally become more aware of what your customers want and need from you.
If you do it right, your blog will become a conversation of sorts, and your business will become more successful.
3. Become a Storyteller
Benefits of blogging for home business is blogging takes us back to the (almost forgotten) days when business people educated their customers through storytelling.
You can use your blog to share anecdotal stories to help your customers understand your values; help them relate to you on a personal level, and to help the customers feel like they are part of your business family.
By sharing stories to help them understand issues regarding whatever industry niche you’re business is in, they’ll take a personal interest in what you’re telling them. Bringing back the days of storytelling in your home business blog, you’ll naturally become better at marketing.
You’ll also become more successful in attracting, and engaging potential customers-who will likely become paying customers.
4. Become a Better Listener
A great aspect of having a blog for your home business is that it connects you to a larger network that you may not have been aware of before. It opens up your thinking to different topics of discussion, other people’s opinions, and news about the business that you might not have otherwise been aware of.
The benefit for you in this is that you’ll become a more educated, well-rounded business expert. You’ll find yourself more involved in the community around you. The people in your community will see you as someone who cares about what’s going on in the community. This is where you’re telling your audience that you’re not just someone who only cares about profit margins.
5. You’ll Know Your Customers on a Personal Level
One thing consumers like about reading well-written home business blogs is that they get to know the business person on a personal level.
When people read your blog, they will get to learn about your values; meet your staff (if you have one), and they get to get a peek at what you’re working on. And this truth works both ways.
One of the 5 benefits of blogging for home business is that it gives you better access to your customers. You will learn who is interested in certain aspects of your business. If your business involves selling tangible items, you’ll be able to connect human faces to the orders you get, and you will be able to target your marketing to people on a more intimate level.
You’ll be able to use this personal connection to make more informed decisions about where your business should be going. That is a type of market research you just can’t top!
Subscribe to my blog and get updates when new material is posted. I’m a firm believer that you should follow those that you want to emulate. If you want to make additional money besides what you are already doing, then what you need to do is watch this video and get started now.There are many benefits to blogging, but rule #1 is to serve your niche Click To Tweet
Blogs For Every Business
If you’re not blogging yet, you can start here. By the way, the upfront cost of blogging is very minimal compared to conventional business start-ups. The income potential is also just as great as other home businesses. The key is just being consistent with your craft.
I started blogging in 2012 and learned slowly through my partnership with empower network. I’ve learned things that are now not available to the general public. This is simply because of where I was and who I was mentored by in that business. There’s plenty to learn in the world of blogging. if you’re the type that loves to figure things out as you learn, then this is a great decision for you.
Blogging is where you’ll learn more about yourself. However, It’s not for everyone, just every business that has a space on the internet.
I look forward to helping you as much as possible. Blogging is just one way to get more eyes on your home business. The other method goes into how to get traffic to your blog or company website.