When you are told to diversify your business by a guru of the moment, I’d like to invite you to take a step back from your company or brand name and consider the following. (watch video)
So now that you have a challenge on your hands, what are you going to do with it?
The ball is in your court, so go and do something with that ball. “play it forward!”
It’s true though. You really need to figure out the proper way to diversify your business so that your business grows rather than taking a dump in to nothing.
Having the knowledge of what to do before things happens such as a lull in business, is called genius. So before you get those blues of having no sales, start now to future proof yourself from the no sales coming in blues.
What are some of the things you can do to prepare for those lulls in business?
You can get yourself setup on some auto posting solutions such as HootSuite, Social Oomph, or Post Planner. These items will help you minimize your time posting valuable content – especially for your twitter profile(s). However, do not skip twitter as it is a great source of traffic to your blog.
Another great strategy is to just talk to people out in the real world, and not solely rely on internet sales. During the summer times is typically the slow period for sales on the internet. So, this is the time to really ramp up your business.
As stated above your automation is where you can gain a step or two and if you’re paying attention to the slow times in the year and also making note of the holidays that are slow you can capitalize on them via your email subscription newsletter.
Whether you are using Ontraport, GetResponse, or Aweber, you have the ability to segment your email list and even schedule them to recieve a email series for each holiday set forth.
In these emails, you can do things such as:
- Putting together a bundle of your products. Don’t wait for your company you support to do this for you. You’re an Entrepreneur so go and conquer like one would do.
- Get creative with your emails and be more than just information to your readers. Be engaging and tell stories that are relative to your business and/or holiday.