A Step By Step Guide To Creating A Home Business Facebook Fan Page for any Marketing Program
When it comes to setting up a business online you’re almost always going to need a presence on the top 3-5 websites in the world. Now, obviously you are not going to just create a personal page to do business on because there are limitations to that type of page. Let’s set things up the right way the first time and learn how to Setup A Home Business Facebook Fan Page.
Step 1 – Decide On Your Facebook Fan Page Name
The first step can affect your success with your fan page because your name needs to be as keyword related as possible. That said, YOU CAN learn how to set up a Facebook Fan Page for your MLM home business and be successful with the page.
The right tools, the right name and the right strategy all come into play here. So let’s give you page a name.
Your ideas should be very targeted names. I would also suggest that you put your name in the title of your page so that someone could find your page when searching for you or your page.
Note: using your MLM Company name on any home business Facebook Fan Page is not recommended due to the fact that they can go out of business and or you change to a different company. There are other reasons not to use their name as well but these are immediately pertaining to you. These things happen all the time and you don’t want to change your whole entire page because of one life event.
Here’s a screenshot of the page I created to show you an idea of a fan page name targeted to home business without really saying anything about home business. The name “Jon McCaw Marketing” is exactly what type of content the reader can expect and can make a split second decision if they want to like the page or not.
The above is a page that I am running to promote a health home business venture. Notice that I named it as my name and I used a popular photo editing program that is web-based, called Canva (canva.com) or PicMonkey (picmonkey.com). They have templates already setup for you to do a Facebook, google+, twitter, and most any other social media template for you to create any page header or post. This makes the playing field much more even for everyone when it comes to making graphics for any type of social media, including your home business Facebook fan page.
This Live example of a Facebook Fan page setup for your mlm home business is based in the health industry and the sky’s the limit. Just know and follow the following guidelines:
- Company Compliance – You’re better off not using any of the company logo’s or promotional images unless specifically noted in writing by the company on your fan pages of any kind. This will save you a ton of time if they decide to change their mind later in the game.
- Branding You – You are totally in love with your company product and want to spread this love around even on social media. I get it. Word to the wise – Don’t do it! You need to brand yourself as the authority and give the customer or viewer a bit of mystery in what you do by providing a ton of value, answering as many problems as possible.
- Social Media Ads – Most of the social media outlets do not like or do not allow MLM or home based businesses to run ads. So be sure to be a value provider rather than a home based business ad runner which will get you tagged as such. The goal is to get as much exposure as possible without being pegged as an MLM guru.
- New Leads/Likes – Most of these all lead into one train of thought and that’s to be as attractive as possible to the new person. You want them to like YOUR page not a subsidiary of your company. So to your company a favor as well as yourself and stay away from plastering your company name all over your page. You may have been told to put up a header photo by your company but that is not in YOUR best interest. Refer back to #2 for your best interest.
- Stand Out From Others – In order to stand out you need to be able to separate yourself from others selling the same product or service. You want to have freedom of choice in YOUR company. You probably do not want corporate telling you how and what you can say on your blog, fan page, or other social media. Yet another reason to set yourself apart from the pack.
The first step you’ll want to accomplish is to go to the proper link to get started setting your Facebook fan page up. You can create a Facebook fan page from this link and you should see something very similar to the photo below in step 2.
Step 2 – Setting Up Your Facebook Fan Page
There are several options on what kind of fan page you can start. The key here is to choose the most relevant category to the type of business you have – or in some cases, to the type of personality you want to represent. You might choose to go into the Company, Organization or Institution box and choose “Small Business”
In this post we are going to choose “Entrepreneur” from the “Artist, Band or Public Figure” category.
This will help Facebook place you on news feeds under the “other pages you might like” postings by Facebook, that will help get more targeted likes for your page.
In your case you might want to choose a Local Business or Place if you’re looking to grow business in your community. I’ve also experimented with using the category of “Public Figure” which could apply as you are building your brand.
Whether you’re on Facebook, Google+, Twitter or your blog, you should definitely take into consideration that any page name is going to be affected by the title of your page. It’s a keyword world, and success is based on how well you choose and use your keywords.
Step 3 – Fill In Your Information
Be sure you are ready to tell everyone what they can expect from this page so that they know what sort of content you will be providing. This will also help laser target the people you get to like on your page. Make sure to do your page justice with your well written description.
Getting your about page, and your profile pictures can be easily (or easier) completed.
This is where canva.com comes in beautifully. The template is already there for you to make your banner fit on your page.
Before proceeding to the next step, you will need to: Once you have chosen your photos, filled in as much information about the page you are starting, you’ll want to start gathering some media to post to your page.
The above is where you can start adding your photos and your top banner for your Facebook page. However it is not necessary to complete this now if you do not already have the artwork completed.
A favorite is a link on the sidebar for easy access. Here’s where you can add it to the sidebar where you can have one click access to your fan page.
Advertising is a big part of a successful home business Facebook fan page these days. It was once a choice if you wanted to pay or do free marketing. This is not the case now and Facebook has created a pay to play model. Pay to play still works and you can create amazing results. However, you have to talk to your avatar (target market).
So to finish this portion, you should know your target market. Otherwise, I’d suggest leaving it as is.
If you skipped through some or all of the setup wizard prompts you can always get back to those areas of setup through the settings button.
WARNING: Do NOT publish your home business Facebook fan page yet. Facebook will ask you to “Like” your page. Then, to “share” your page with your friends. You’re not finished with the setup yet!
The page needs to have content that people can like and share. Having a blank page will scare people off. You don’t want people to think you’re not ready for them to consume your content.
Step 4 – Add Content, Then Share
Here’s the step that needs to be completed before you “LIKE” or share your page with other people. The reason you should not “LIKE” your page yet is as soon as you do, it appears on your timeline and anyone who sees it can come and see a BLANK PAGE.
Now if you were the one seeing a blank page, would you like the page if you didn’t really know the person other than on Facebook?
After you have done some research and posted some images, quotes, and videos to your fan page, go ahead and share it to your personal page.
TIP: It’s recommended that you have about 5-10 posts in total before you publish your page to the Facebook crowd and the internet
Step 5 – Share Your Page with Others
You made it to the end of setting up your Page. Like I stated in step 4, be sure you have at least 5-10 great value posts already setup. Once that is complete, you can advertise your page. Now, make your newly learned strategy into your own blog post and teach others to do what you learned.
You made it through “How to Setup Home Business Facebook Fan Page” tutorial.
If you thought this was helpful for you, share it with others on your social media platforms. This is the first step in getting your name out there and branding yourself as a successful entrepreneur!
I’d like to suggest that you look into getting ahold of a system that teaches the best strategies on Facebook, Instagram and more. In this, you’ll learn much more in-depth strategies to improve your ROI. You’ll be learning how to be a part of the 3% of successful entrepreneurs.
I don’t know where you are at in your journey. However, wherever you are, keep pressing into your goals and be amazing every day!