Facebook Marketing: Tips and Tricks to Make It Work For You
Most people know by now that it’s important to utilize the benefits of Facebook marketing. But some people miss out on the full extent of benefits available because they don’t know the tips and tricks to make it work well as a marketing tool. Let’s take a look at what you can do to make your Facebook marketing campaign truly successful.
When you post anything on Facebook, always be professional. Some people miss out on this because since Facebook is a social media tool that offers a “casual” look to it, some users post comments that are more professional when they feel they need to, but at the same time they post things that are too casual, and even offensive to some people. Doing so will hurt your
professional image. To put it another way: If you intend to use Facebook for promoting your business or professional organization, keep all of your post professional. But combining that approach with silly jokes, political opinions or anything that might irritate some people will hurt your Facebook marketing overall and in the end won’t do you much if any good.
If you create a fan page for your business or organization, don’t promote yourself or your company or organization to the point where your page becomes overloaded with spam. Facebook fan pages that are filled with spam (even if done unintentionally) will most certainly turn off your visitors and if you keep doing it long enough, you’ll turn them away for good.
If your business is one that sells tangible products or services, try creating a contest on your Facebook fan page. Offering free product giveaways is a good way to attract new followers. And to make this idea work really well, when you do give away something, update your fan page with the recipients or winners. This will show new followers that you really are giving away something great and will encourage them to take part. Once you have a contest or giveaway promotion that is working well, keep doing it. Your followers who win something will tell others. They’ll be doing your Facebook marketing for you!
When one of your Facebook followers sends you a personal message or posts a comment on your fan page, always remember to reply promptly and courteously. Regardless of the tone of their message or comment, always thank them for contacting you. And if they have a question for you, give them an answer. Don’t ever hesitate to provide them to external links to other websites if that will provide them with the answer they need. That is a type of Facebook marketing that creates customer loyalty. Don’t be afraid that by giving them links to other sites they’ll forget about your Facebook page. They’ll remember you as a trustworthy source and will likely stick with you.
Before you start paying for ads on Facebook, build a solid fan base first. It usually works best to wait to invest money into your Facebook marketing until you have at least a few hundred consistent fans. Then at that point you can consider spending some money on Facebook ads. After you get to that point, the percentage of followers who actually buy into what you’re selling or promoting will climb exponentially.
You might be really excited about having a Facebook fan page, and this is not meant to throw water on your fire of excitement, but some businesses don’t really need a fan page for Facebook marketing. If you’re only dealing with potential customers on an occasional basis, such as when you’re selling a home, a car or something similar a Facebook fan page might not be right for you. In cases like this, investing in Facebook ads might be better. Customers or clients who don’t need to buy from you on a frequent basis won’t have a need to keep up with your fan page posts.
Facebook Marketing: Always Remember This
Regardless of what path your Facebook marketing takes; always remember that your posts on Facebook-whether it is on a fan page or a personal page-need to be useful to the reader. Your fans should be able to get something of value from your posts, even if what they get is just good information that they can use later. Try to stay away from a lot of “hard selling.” Facebook in general is not a good platform for that and will likely cause your followers-both personal and professional to turn away for good.
Your Facebook posts should not be all about you; they should convey a tone that you’re on Facebook to make people’s lives better in one way or another. If you remember that your presence on Facebook is for other people’s benefit and not just your own, people will spread the word that you’re a good source to follow. That kind of Facebook marketing – the kind that gives value, and allows you to take mini stabs at your customers will make you feel good about what you’re doing, and your followers will feel good about you too.
If you’re struggling with Facebook marketing, take a look at how you’re marketing and most importantly, who you’re marketing to. I’ve found that it’s very important to pin point your audience to the smallest factor, which will also give you the cheapest in advertising as well.
To your success!!