5 Benefits of Blogging for Your Home Business
Blogging in itself has so many benefits it would take much too long to list them all. For home businesses, it builds up the respect and authority others see in your business. It ensures that you’ll always have content to promote on the internet, and you’ll see higher rankings in search engines.
If you already have an existing website, adding a blog to it is even better. But that’s just the tip of the iceberg of the many ways that blogging can help your home business.
Here’s a list of the 5 benefits of blogging for your home business:
1. Blogging Brings Out Your True Marketing Voice
If you already have (or have had) a business website, think back to the first time you wrote content for the site. Not for a blog, but for the static pages on your website, such as your home page or the “About me” page. It was probably awkward to write and if you think about it, it probably wasn’t written in the way you would speak if you shared with someone what your home business is all about.
One of the 5 benefits of blogging for your home business is that blogging actually corrects this awkwardness.
It’s because when you’re writing blog posts, you’re being more natural or more yourself. When you’re blogging it’s easy to “talk” to your customers (and potential customers) as if they were right there with you. This kind of communicative voice is something you should maintain when blogging.
To put it another way: People don’t like to read marketing copy. They like to feel like they’re listening to someone talk to them in a natural voice.
2. It’s all About the Customer!
Another one of the 5 benefits of blogging for your home business is that the blog turns the focus of the blog away from you and to the customer. Your blog is the place where you can provide value to the customer by answering whatever questions or problems they might have; discussing their issues, and just helping them to understand the value in doing business with you.
Buy turning the focus away from you and to your customers, you will naturally become more aware of what your customers want and need from you.
If you do it right, your blog will become a conversation of sorts, and your business will become more successful.
You Become a Storyteller
Another of the 5 benefits of blogging for your home business is that blogging takes us back to the (almost forgotten) days when business people educated their customers through story telling. You can use your blog to share anecdotal stories to help your customers understand your values; help them relate to you on a personal level, and to help the customers feel like they are part of your business family. By sharing stories to help them understand issues regarding whatever industry niche you’re business is in, they’ll take personal interest in what you’re telling them. Bringing back the days of storytelling in your home business blog, you’ll naturally become better at marketing. You’ll also become more successful in attracting, and engaging potential customers-who will likely become paying customers.
You Become a Better Listener
A great aspect of having a blog for your home business is that it connects you to a larger network that you may not have been aware of before. It opens up your thinking to different topics of discussion, other people’s opinions, and news about business that you might not have otherwise been aware of.The benefit for you in this is that you’ll become a more educated, well-rounded business expert. You’ll find yourself more involved in the community around you, and the people in your community will see you as someone who cares about what’s going on in the community-not just someone who only cares about your profit margins.
You’ll Know Your Customers on a Personal Level
One thing consumers like about reading well written home business blogs is that they get to know the business person on a personal level. When people read your blog, they will get to learn about your values; meet your staff (if you have one), and they get to get a peek at what you’re working on. And this truth works both ways. One of the 5 benefits of blogging for your home business is that it gives you better access to your customers. You will learn who is interested in certain aspects of your business. If your business involves selling tangible items, you’ll be able to connect human faces to the orders you get, and you will be able to target your marketing to people on a more intimate level. You’ll be able to use this personal connection to make more informed decisions about where your business should be going. That is a type of market research you just can’t top!
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